Privacy policy
Effective Date: June 24, 2025
This Privacy Policy describes how Thrive Street Limited, operating under the trade name Velena ("we," "us," or "our") collects, uses, and protects your information when you visit shopvelena.com or make a purchase from us.
Information We Collect
Personal Information
When you visit shopvelena.com, make a purchase, or create an account, we collect personal information including:
- Name and contact information (email address, phone number)
- Billing and shipping addresses
- Payment information (processed securely through our payment processors)
- Account credentials (username, password)
- Purchase history and preferences
Device and Usage Information
We automatically collect information about your device and how you interact with our website, including:
- IP address and location data
- Browser type and version
- Device type and operating system
- Pages visited and time spent on pages
- Referring websites and search terms
- Date and time of visits
Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar technologies to:
- Remember your preferences and shopping cart contents
- Analyze website performance and user behavior
- Deliver personalized content and advertisements
- Ensure website security and prevent fraud
You can control cookies through your browser settings, though this may affect website functionality.
How We Use Your Information
We use your information to:
- Process and fulfill orders including payment processing, shipping, and delivery
- Communicate with you about your purchases, account updates, and customer service
- Provide customer support and respond to your inquiries
- Send marketing communications about new products, promotions, and company updates (with your consent)
- Improve our website and services through analytics and user feedback
- Comply with legal obligations and protect our rights
- Prevent fraud and ensure security of our platform and users
Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:
Service Providers
We share information with trusted service providers who assist in operating our website and conducting business, including:
- Payment processors (such as Airwallex) for secure transaction processing
- Shipping companies for order fulfillment and delivery
- Email service providers for communications
- Analytics providers (such as Google Analytics) for website optimization
- Customer service platforms for support services
These providers have access only to information necessary to perform their services and cannot use it for other purposes.
Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal process, court orders, or government requests
- Protect our rights, property, or safety, or that of our users
- Investigate fraud, security issues, or technical problems
- Enforce our Terms of Service
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:
- Encryption of sensitive data using industry-standard SSL/TLS technology
- Secure payment processing through PCI-compliant payment processors
- Access controls limiting who can view your information
- Regular security monitoring and updates to our systems
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with legal obligations and resolve disputes
- Prevent fraud and maintain security
Account information is retained until you request deletion or close your account. Transaction records may be kept longer for legal and accounting purposes.
Your Rights and Choices
You have the following rights regarding your personal information:
Access and Correction
- Request access to your personal information
- Update or correct inaccurate information through your account settings
- Request a copy of your data in a portable format
Marketing Communications
- Opt-out of marketing emails by clicking "unsubscribe" links
- Manage email preferences through your account settings
- Contact us to remove your information from marketing lists
Data Deletion
- Request deletion of your personal information (subject to legal retention requirements)
- Close your account and remove associated data
Cookie Control
- Manage cookie preferences through your browser settings
- Opt-out of targeted advertising through industry opt-out tools
To exercise these rights, contact us at support@shopvelena.com.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States and other countries where our service providers operate. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.
Children's Privacy
Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.
Third-Party Websites
Our website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by:
- Posting the updated policy on our website
- Sending email notifications for material changes
- Updating the "Effective Date" at the top of this policy
Your continued use of our website after changes take effect constitutes acceptance of the updated policy.
Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: support@shopvelena.com
Mail: Thrive Street Limited (Velena)
RM 205, UNIT C, 2/F., KWONG ON BANK MONGKOK BRANCH BLDG,
728-730 NATHAN RD, MONG KOK
HONG KONG
For data protection inquiries specifically, you may also contact our Data Protection Officer at: support@shopvelena.com